Language , linguistics and discourse are active areas of study in the humanities , along with literature and the arts . Discourse analysis seeks to reveal the meaning of race and the actions of racists through careful study of the ways in which these factors of human society are described and discussed in various written and oral works. Van Dijk (1992), for example, examines the different ways in which descriptions of racism and racist actions are depicted by the perpetrators of such actions as well as by their victims.  He notes that when descriptions of actions have negative implications for the majority, and especially for white elites, they are often seen as controversial and such controversial interpretations are typically marked with quotation marks or they are greeted with expressions of distance or doubt. The previously cited book, The Souls of Black Folk by . Du Bois, represents early African-American literature that describes the author's experiences with racism when he was traveling in the South as an African American.
However, we will NOT condone the following:
When the ad aired, controversy erupted—viewers either loved or hated the ad, and it spurred a wave of media coverage that involved news shows replaying the ad as part of covering it, leading to estimates of an additional $5 million in "free" airtime for the ad. All three national networks, plus countless local markets, ran news stories about the ad. "1984" become a cultural event, and served as a blueprint for future Apple product launches. The marketing logic was brilliantly simple: create an ad campaign that sparked controversy (for example, by insinuating that IBM was like Big Brother), and the media will cover your launch for free, amplifying the message.