Companies can obtain demographic information from the . Census Bureau. They usually list various demographics by state and city. Marketers can also obtain more localized demographic information from area or county Chambers of Commerce. These entities typically break data down by various census tracts or smaller regions in metropolitan areas. Companies that want demographic data related to their industry often purchase reports from marketing research companies like Nielsen, Forrester Research or The NPD Group. These companies usually conduct regular surveys to garner this information. For example, a consumer products company may want age breakdowns on the heaviest buyers or users of laundry detergents. Businesses can obtain more company-specific data by conducting their own phone or Internet surveys. Warranty cards are another tool that can be used for collecting demographic data.
Some 28% of online adults use Pinterest, up from the 21% who did so in August 2013. Women continue to dominate the site, as they did in 2013: fully 42% of online women are Pinterest users, compared with just 13% of men (although men did see a significant increase in usership from 8% in 2013). While Pinterest remains popular among younger users, there was an 11-point increase between 2013 and 2014 in the proportion of those 50 and older who use the site. Other demographic groups that saw a notable increase in usership include whites, those living in the lowest- and highest-income households, those with at least some college experience, and suburban and rural residents.
In addition, the Bureau of Labor Statistics publishes the Consumer Expenditure Survey, which you can find at the Bureau's website by clicking on "consumer spending." The CES annually samples 5,000 households through its Quarterly Interview Survey and its Diary Survey to learn how families and individuals spend their money. Unlike other surveys that might ask only how much people are spending on household or home appliances, the CES collects data about nearly every category of expenses--from alcoholic beverages and restaurant meals to pensions and life insurance.